Why smart brands still show up in person.
By Leanne Prewitt – President & Chief Executive Officer Last week, Ervin & Smith was the presenting sponsor for year two of the Hustle Conference — an ambitious event for entrepreneurs, creators and business leaders who want to build something bigger. It’s easy to write sponsorships off as “brand awareness plays.” But in reality, they’re […]
Inspiration round-up: Marketing that made us look this June.
We’re a curious bunch, so we’re always on the lookout for campaigns and pop culture moments we can learn from. Thankfully, ideas are everywhere these days. We’ve taken our creative team’s most Slacked-about stuff from the month of June and awarded our favorites (for better or worse) with superlatives. MOST HONEST REBRAND HBO Max. This […]
Rethinking influence: how NIL marketing is redefining brand strategy.
The NIL (Name, Image, and Likeness) era continues to evolve and reshape how brands show up online and engage with their audiences. For marketers, it presents one of the most authentic and high-impact opportunities to connect with their audience. After attending the Opendorse NIL Marketing Forum, a first-of-its-kind conference centered on how brands, student-athletes and […]
Top takeaways from Brand New Conference 2024.
All photography in this blog is by Sofia Negron for Brand New Conference. As marketing-obsessed creatives and strategists, we love seeking out new ideas to bring back to our client projects. One of our favorite sources for new marketing perspectives, particularly around building brands, is the annual Brand New Conference for corporate and brand identities. […]
The secret to campaigns that work? Finding the truth.
If you’ve spent time with anyone from Ervin & Smith, you’ve probably heard us talk about “seeking the truth.” This philosophy is at the core of all we do because it’s the key to creating campaigns that positively impact a client’s bottom line. The most effective and iconic advertising campaigns are rooted in truths — […]
EVP: Why your brand matters to your employees.
Many companies spend a lot of time thinking about how their brand can appeal to their customers. How should it look? What should it sound like? What makes it different than everybody else? That’s good–customer-facing brand is important! But as a brand, that’s only half the story you’re telling. External brand drives revenue and builds […]
The transformative power of brand strategy & the future of your business.
Brand strategy is, in our opinion, one of the most critical business decisions you’ll ever make. Which isn’t surprising, since we’re a bunch of advertising nerds who think about, plan, create and evolve the way that organizations communicate every single day. Creating a meaningful brand strategy is kind of a big deal. It’s the plan […]
Why most re-brands don’t work.
Our method for creating and activating meaningful and successful enterprise brands is deeply rooted in collaboration and a unique team structure. It sounds a lot like alchemy, but there is rhyme and reason for our work style and philosophy. To bring a better understanding of how Ervin & Smith is different and what makes us […]
Our philosophy on branding (and why a brand platform is essential).
Not all brands are created—or experienced—equally. Building a brand that’s in alignment with your business goals, engaging to your customers and authentic to your company culture is an in-depth process that takes time and intelligence.
Top takeaways on rebranding a legacy.
We were given the opportunity to rebrand one of the most trusted voices in agribusiness: Scoular. Read more to hear how this brand project came to life.