New year, new start? Setting up Q1 for long-term success.
As 2025 kicks off, business leaders and marketers face both opportunities and uncertainties. The first 100 days — the span of Q1 — are pivotal for setting up momentum. But remember: January 1 is not a reset; it’s simply day 366 of 2024. Building on the progress made in Q4 brings continuity and a sense […]
How to create high-functioning agency/client relationships.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ads just to see what happens.”
Run on EOS? Your marketing agency should, too.
We love EOS® (aka the Entrepreneurial Operating System®). It might sound odd to say we love a business management system, but it’s true.
How to use AI in marketing (without fearing it will replace you).
Since the highly publicized release of ChatGPT in November 2022, it seems everyone has something to say about AI. You might be wondering — is this another article trying to convince you that AI is the future of civilization? Or, conversely, a think piece on how AI will ruin all creative work and careers? Thankfully, this is neither.
We’re done with traditional marketing planning. Here’s why.
On the other side of a pandemic that rocked every industry, the idea of planning ahead has become a bit of a joke. “What even is time?” we ask, rhetorically — and for good reason.
Don’t let 2024’s volatility derail your business goals.
In today’s business landscape, volatility is the norm. From economic uncertainties to changing consumer preferences and a historic presidential election, corporations must be ready for anything. In times like these, having a robust brand strategy isn’t just an option; it’s a necessity for survival and growth. It may seem counterintuitive at first, but in our […]
How our client success team helps our clients succeed.
At Ervin & Smith, we define success not only by delivering strategies and executions that get results but also by building strong and effective partnerships with our clients. That’s why we ditched the old-school “Client Services” department in favor of a Client Success team. And it’s why we’ve spent time and energy defining a unique […]
If you’re only using Google Analytics to track website user data, you’re doing it wrong.
Do you remember the first time you successfully set up a Google Analytics profile and installed the UA tracking code on a website? I do. It was exciting to see the visitor data start to trickle in; I felt like I joined a special group of digital marketers who have insight into where website users […]
The benefits of video marketing (and the pitfalls).
As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video marketing do for my business?” And what traps do you need to avoid? Here are […]
3 truths of website redesign.
It seems that no matter how proactive, interactive or innovative your overall marketing is, a website redesign project will need to happen at some point in your company’s marketing life. As a veteran team of web redesigners (strategists, developers, designers and interactive project managers), we all agree that these projects are tough. They take work. […]