5 elements of branding
Components of a brand strategy: 5 key branding elements.

It’s difficult to define what a brand is. Maybe that’s because a brand is a mix of values, promises and identifiers that are communicated both visually and textually. A brand also includes unspoken and unseen things, like emotions, desires and…read the full article

Max Mentzer, Senior Copywriter
E&S expands brand & video writing power.

Max Mentzer has joined the team as a senior copywriter. He will be working alongside our creative team to develop original campaigns, content and branding work for our clients. When he’s not working he writes his own stuff, Max noodles…read the full article

how-to-deal-with-Internet-Trolls
How to deal with trolls on social media

Just like the mythical world of fairy tales, sometimes the World Wide Web can be a dark and scary place. The internet provides helpful information to millions of people every day, but there are many website and internet users who…read the full article

ervin-and-smith-in-the-news-mentoring
How mentoring drives a best places to work culture

Like most everything, we do mentoring a little differently here at Ervin & Smith. Every day you’ll find it happening across teams and titles.   Our President and CEO, Heidi Mausbach was recently featured in a series of LinkedIn articles on the topic…read the full article

4 Stages of Committing to a Rebrand

Here at Ervin & Smith we regularly help our clients tackle rebrand projects that define how the world views their businesses. It is important and exciting work that we are passionate about. Keeping your brand fresh and reflective of your…read the full article

We gave our employees free vacations as a benefit. Here’s what happened.

For 2016, Ervin & Smith decided to give a new employee benefit: free vacations. Not just time off, because we already have an unlimited time off policy. They gave employees the opportunity to have an experience, to get out of…read the full article

CEOs Take Job Perks to the Max – NBC News

Sometimes we all just need to get away. Science says so. “We believe that because we live in such a connected world, it’s paramount that our employees unplug and recharge,” said Heidi Mausbach, president and CEO. “Traveling inspires creativity.” Innovation…read the full article

Do-you-need-a-press-release-for-that
Do you REALLY need a press release for that? 10 questions to ask yourself.

On a dreary Tuesday morning, your VP of Sales emails you an urgent request: Your company is launching a new product and NEEDS press around it—local and national—this week! “We need a press release! This is a big deal, so…read the full article

website-trends-to-avoid-Ervin-and-Smith
Tips for using current website trends.

Spring is here, and we’ve all done our fair share of spring-cleaning. Just last week I stood before my bedroom closet, feeling overwhelmed by the massive amounts of spring and summer clothing that had been sitting idle throughout our long…read the full article

One-two punch: Grunkemeyer & Lee will head up client services.

Heidi Grunkemeyer has joined the team as managing director of client engagement and strategy and oversees the client services and public relations teams. With two volleyball powerhouses in the family, Heidi spends her free time watching games and traveling for tournaments….read the full article