How branding and social media can boost nonprofits’ credibility and connect them with donors

No matter the company or organization, your brand is your identity. So what does a non-profit need to do differently when it comes to creating a memorable brand?   Ervin & Smith’s creative director, Leanne Prewitt recently spoke to the Midlands…read the full article

brand messaging
Brand message strategy: Quick steps to finding a relevant idea you can own.

Brand message strategy has helped successfully position many brands. The idea ensures that those consumers know what to expect from the brand’s messaging.

Shared Space.
Sharing spaces: how it helps connect you to coworkers.

The words “collaboration space” have been known to cause fear in the hearts of both high- and low-level employees. We get it. At Ervin & Smith, we recently moved from a more traditional space into our new open-concept office at…read the full article

Financial service content marketing
Financial service content marketing: 5 success tips.

Read up on easy-to-execute tips for how to run a successful financial services content marketing program in your firm.

Welcoming friends and family to our new home.

It’s not every day that your company packs up and relocates to a new, one-of-a-kind office space in one of the fastest-growing commercial areas in Omaha. Creating our unique new space, moving and getting settled was an adventure, and after…read the full article

7 digital marketing buzzwords every marketer should know.

Have you ever been sitting in a meeting when someone threw out a term—big data, for example—and you weren’t 100 percent sure what the term meant? You’re not alone. In the world of digital marketing, it seems like new buzzwords…read the full article

Allison Janda, Content Writer at Ervin & Smith
Author Allison Janda joins E&S as a key content creator.

This summer we’re excited to welcome Allison Janda to the E&S creative team as a content writer. She specializes in content creation for the agency and its clients, including blogs, ebooks, websites, emails and more. Outside of work you’ll probably find…read the full article

Travel-and-Creativity-Ervin-and-Smith
Want more productive and creative employees? Have them take a trip.

Travel and vacations are something that nearly everyone looks forward to. Think about how excited you feel when you book a vacation. Just the act of purchasing a plane ticket puts you in an elevated mood of anticipating travel. Then…read the full article

5 elements of branding
Components of a brand strategy: 5 key branding elements.

It’s difficult to define what a brand is. Maybe that’s because a brand is a mix of values, promises and identifiers that are communicated both visually and textually. A brand also includes unspoken and unseen things, like emotions, desires and…read the full article

3 reasons to create custom photography for your website.

Designing your company’s website can seem like a monumental task. Add on the need for original, fresh imagery, and it can be tough to know where to start. It might seem like the path of least resistance is to search…read the full article