Getting started with marketing personas.

Here’s the deal. Marketing personas are important for certain aspects of marketing. But what if you prefer to use target markets? A lot of people think that the use of buyer personas and target markets are mutually exclusive—that you can…read the full article

Your complete email marketing checklist.

Email marketing might not be new and shiny. But is it still effective? Absolutely. In fact, 86 percent of consumers would like to receive promotional emails at least once per month from companies they do business with. Follow our email…read the full article

The benefits of video marketing (and the pitfalls).

As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video…read the full article

AIGA Partnership 4 Kids
E&S + AIGA: Showcasing creative career opportunities

Ervin & Smith partnered with AIGA Nebraska and Partnership 4 Kids to invite 16 middle school students to dive in to what it’s like to work at an advertising agency.

How to determine the best blog content for your B2B marketing strategy.

Content is an important tool in generating and converting B2B leads online. As a marketer, you’re probably passionate about your business and the industry you serve, so choosing topics and creating content for your B2B blog is fairly easy. While…read the full article

All facets of workplace environment considered when designing spaces.

It’s no secret we love our new office in Aksarben Village. While settling in over the past few months, we’ve enjoyed showing it off to clients, family and friends.   Although from lease signing to move-in day the design took…read the full article

Positioning statements and taglines: Crafting the foundation of your brand strategy.

How to write positioning statements and taglines that craft the foundation of your brand’s creative execution.

B2B lead generation considerations for financial services.

In the world of financial services, marketing and advertising are not easy. From a complex industry to complex internal struggles, finding ways to generate leads and attribute those leads can be tough. Here are three B2B lead generation considerations you…read the full article

4 key takeaways from The Digital Summit in Kansas City.

Here at Ervin & Smith we continue to learn so we’re always on top of the newest trends in digital marketing and advertising. Four of our team members recently traveled to Kansas City to attend the Digital Summit conference and…read the full article

Google’s new feed and its impact on search.

In a post titled Feed Your Need to Know, Google recently announced a new feed experience in their app (and coming soon to mobile and desktop). When I came across this announcement in my Twitter feed, well, see for yourself….read the full article