Luxury-Travel-Forecast
2017 Forecast: Luxury Travel Trends

The tourism industry, like many others, has felt the massive impact of a changing cultural landscape and the adoption of a more digital world. Travelers rely more and more on online resources to find destination ideas and to book their…read the full article

Why Even Successful Projects Need a Post-Mortem

Completed projects offer invaluable insights for future projects and processes, but how do we gather the information? One of my favorite ways is to hold a post-mortem meeting after a significant project is complete. A post-mortem meeting allows the team…read the full article

ervin-and-smith-staff-update
Wildly Creative Carrie Lessard Joins the Team

E&S is excited to welcome Carrie Lessard back to the agency as a design lead. Carrie previously worked at E&S but moved far, far away (Kansas City) a few years ago. We’re looking forward to having her in the office…read the full article

3 Truths of Website Redesign
3 Truths of Website Redesign

It seems that no matter how proactive, interactive or innovative your overall marketing is, a website redesign project will need to happen at some point in your company’s marketing life. As a veteran team of web redesigners (strategists, developers, designers…read the full article

Is your website ADA compliant
Is Your Website ADA Compliant?

Written by guest blogger: Matt Herzberger Matt is an executive consultant in web strategy and interactive marketing at Ruffalo Noel Levitz in Cedar Rapids. He has worked primarily in higher education, helping major colleges and universities to better utilize their…read the full article

four-stages-of-going-ive-on-Facebook
The 4 Stages of Going ‘Live’ on Facebook

Facebook has recently invested in promoting their new Live feature of their Facebook mobile application. The feature allows users to livestream videos to their Facebook friends and followers while instantly collecting feedback in the form of reactions (like, heart, sad,…read the full article

structured-data-tags-for-seo-blog
Google’s structured data tags: What are they, and how can you use them to improve your SEO?

The search engine optimization (SEO) landscape is constantly changing, and sometimes it feels impossible to keep up with new developments and opportunities. However, you’ll find that focusing your efforts on one optimization at a time can make the process of…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

Voice-Search-Website-Optimization-Tips
5 tips to making your website voice-search friendly

  Siri. Google. Now, Alexa and Cortana are all quickly becoming household names. If you’re unsure who these people are, a quick search will tell you that they are not people at all. These virtual assistants, when prompted by voice-search,…read the full article

5 Post-Launch Strategies to Ensure the Success of your Website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article