No matter the company or organization, your brand is your identity. So what does a non-profit need to do differently when it comes to creating a memorable brand? Ervin & Smith’s creative director, Leanne Prewitt recently spoke to the Midlands…read the full article
Brand message strategy has helped successfully position many brands. The idea ensures that those consumers know what to expect from the brand’s messaging.
The words “collaboration space” have been known to cause fear in the hearts of both high- and low-level employees. We get it. At Ervin & Smith, we recently moved from a more traditional space into our new open-concept office at…read the full article
Read up on easy-to-execute tips for how to run a successful financial services content marketing program in your firm.
It’s not every day that your company packs up and relocates to a new, one-of-a-kind office space in one of the fastest-growing commercial areas in Omaha. Creating our unique new space, moving and getting settled was an adventure, and after…read the full article
Have you ever been sitting in a meeting when someone threw out a term—big data, for example—and you weren’t 100 percent sure what the term meant? You’re not alone. In the world of digital marketing, it seems like new buzzwords…read the full article
This summer we’re excited to welcome Allison Janda to the E&S creative team as a content writer. She specializes in content creation for the agency and its clients, including blogs, ebooks, websites, emails and more. Outside of work you’ll probably find…read the full article
Travel and vacations are something that nearly everyone looks forward to. Think about how excited you feel when you book a vacation. Just the act of purchasing a plane ticket puts you in an elevated mood of anticipating travel. Then…read the full article
It’s difficult to define what a brand is. Maybe that’s because a brand is a mix of values, promises and identifiers that are communicated both visually and textually. A brand also includes unspoken and unseen things, like emotions, desires and…read the full article
Designing your company’s website can seem like a monumental task. Add on the need for original, fresh imagery, and it can be tough to know where to start. It might seem like the path of least resistance is to search…read the full article