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Marketing strategy and growth
Five myths about AI search that are leading brands astray.
For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before ...
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- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Brand and creative thinking
Rethinking influence: how NIL marketing is redefining brand strategy.
The NIL (Name, Image, and Likeness) era continues to evolve and reshape how brands show up online and engage with their audiences. For marketers, it ...
Company culture and thought leadership
Why AI won’t make our services cheaper. (And why that’s a good thing for our partners.)
AI is here, and it’s changing how marketing gets done. As the leader of Ervin & Smith, I see that as a good thing.
Company culture and thought leadership
Gen Z isn’t lazy. They’re just not buying what you’re selling.
Many companies spend a lot of time thinking about how their brand can appeal to their customers. But that’s only half the story you should ...
Media and performance marketing
Celebrating our wins at the 2025 Pinnacle Awards.
We love the work we do. But every now and then, we also get the opportunity to get dressed up and be recognized by our ...
Marketing strategy and growth
How to select the right positioning strategy for your organization.
Every business reaches a moment when it needs to answer a deceptively simple question: Who are we, and where are we going? That’s the essence ...
Company culture and thought leadership
More than a milestone: what B Corp means for Ervin & Smith.
There are moments in business that make me pause and reflect. Today is one of those moments. I’m thrilled to share that Ervin ...
Company culture and thought leadership
The hard truth about making a workplace “great”.
The hard truth about making a workplace “great”. By Leanne Prewitt. Creating a great place to work is one of the hardest things leaders ...
Company culture and thought leadership
Spring 2025 all-hands: mindful and grateful.
For our first all-company gathering of 2025, we rallied our team for a combination of new experiences and good old-fashioned work time together in person. ...