Small agency, big ideas! Ervin & Smith has received three silver Davey Awards, an international honor from the Academy of Interactive and Visual Arts (AIVA) that celebrates creative work from the best small agencies, firms and companies. The agency received two silvers for the “Unleash Your Trader Side” poster and integrated campaign designed for TD Ameritrade. A third silver award was given in the B to B category for a magazine ad created on behalf of Rotary Lift.
Linda Day, Executive Director of the Davey Awards, said, “This year’s Davey Award winners truly embody the idea of small agencies with big ideas.” Ervin & Smith also took home a gold award for outstanding design at AIGA Nebraska’s Show in the Photography category for the “Unleash Your Trader Side” campaign.
Congratulations to our creative team and their big ideas!
Unleash Your Trader Side
Client TD Ameritrade boasts a rabid brand of followers who eat, sleep and breathe their trusted brokerage firm. To these clients, TD Ameritrade isn’t so much a platform for trading, as it is a lifestyle brand. The Ervin & Smith creative team reimagined this passion with custom photography and a playfully aggressive battle concept. Clients do not see themselves as trading—they see themselves going to war with the markets and forging their own paths. And if Braveheart taught us anything…it’s that warriors need war paint.
Credits
Creative Direction: Crystal Mackling
Art Direction: Aaron Christensen
Design: Aaron Christensen, Molly Hartford
Development: Andrew Kerr
Photography: Bill Sitzmann
Copywriting: Don Aguirre
Account Team: Carolyn Durrett, Sarah Pieper
Engineering Genius
To launch Rotary Lift’s new trio-arm, a significant improvement in light-duty lift technology, the Ervin & Smith creative team was challenged to showcase a premium offering that creates safer and more efficient shops for owners, managers and technicians. The team set out to create a trade magazine ad that touts Rotary Lift’s commitment to innovation, with hand-drawn engineering sketches, a familiar face (one of Rotary’s own engineers) and a throwback to other great minds, Da Vinci and Edison. Great thinking is premium.
Credits
Creative Direction: Crystal Mackling
Art Direction: Aaron Christensen
Designer: Molly Hartford
Photography: Brad McAlister, VSG
Copywriting: Don Aguirre
Account Team: Katie Herzog, Emily York