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A name tag with the Opensorse NIL Marketing Forum title laying on a notebook.

Rethinking influence: how NIL marketing is redefining brand strategy.

The NIL (Name, Image, and Likeness) era continues to evolve and reshape how brands show up online and engage with their audiences. For marketers, it ...
June 17, 2025

Why AI won’t make our services cheaper. (And why that’s a good thing for our partners.)

By Leanne Prewitt – President & CEO By now, it’s pretty obvious: AI is here, and it’s changing how marketing gets done. As the leader ...
May 30, 2025
Picture of a break room with tables and games which looks like fun. It's all empty with no employees or people using the room.

Gen Z isn’t lazy. They’re just not buying what you’re selling.

Many companies spend a lot of time thinking about how their brand can appeal to their customers. But that’s only half the story you should ...
May 21, 2025
Pinnacle awards lined up on a shelf.

Celebrating our wins at the 2025 Pinnacle Awards.

We love the work we do. But every now and then, we also get the opportunity to get dressed up and be recognized by our ...
May 1, 2025

How to select the right positioning strategy for your organization. 

Every business reaches a moment when it needs to answer a deceptively simple question: Who are we, and where are we going?  That’s the essence ...
April 30, 2025
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Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.