How to select the right positioning strategy for your organization.
Every business reaches a moment when it needs to answer a deceptively simple question: Who are we, and where are we going? That’s the essence of brand positioning. And while the word gets tossed around in marketing meetings and boardrooms alike, its definition varies wildly depending on the lens you’re using — customer-centric, marketing-driven, internally […]
More than a milestone: what B Corp means for Ervin & Smith.
There are moments in business that make me pause and reflect. Today is one of those moments. I’m thrilled to share that Ervin …
The secret to campaigns that work? Finding the truth.
If you’ve spent time with anyone from Ervin & Smith, you’ve probably heard us talk about “seeking the truth.” This philosophy is at the core of all we do because it’s the key to creating campaigns that positively impact a client’s bottom line. The most effective and iconic advertising campaigns are rooted in truths — […]
Our no-panic guide to media during the election.
Election season can feel like advertising during the Super Bowl. If the Super Bowl lasted for months. This year, the standard fourth-quarter sales push overlaps with a historic presidential election — creating unique media challenges. But it’s not impossible to navigate. In fact, consumer spending is predicted to rise in the fourth quarter of 2024. […]
How to create high-functioning agency/client relationships.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ads just to see what happens.”
We went to VidCon 2024! Here are 5 takeaways.
Ever been to VidCon? We hadn’t before this July. But with social video ad spending set to surpass TV ad spending by 2025, we knew it was the right time to deepen our knowledge of current trends in content creation. A small team of E&Sers went to Anaheim, CA to hear the latest about online […]
Run on EOS? Your marketing agency should, too.
We love EOS® (aka the Entrepreneurial Operating System®). It might sound odd to say we love a business management system, but it’s true.
Brandformance 101: Our approach to a smarter marketing mix.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ads just to see what happens.”
How to use AI in marketing (without fearing it will replace you).
Since the highly publicized release of ChatGPT in November 2022, it seems everyone has something to say about AI. You might be wondering — is this another article trying to convince you that AI is the future of civilization? Or, conversely, a think piece on how AI will ruin all creative work and careers? Thankfully, this is neither.
We’re done with traditional marketing planning. Here’s why.
On the other side of a pandemic that rocked every industry, the idea of planning ahead has become a bit of a joke. “What even is time?” we ask, rhetorically — and for good reason.