Video in 2019: Four things to think about.
It’s pretty safe to say that Ervin & Smith loves video. As creatives, we enjoy the satisfaction that comes from seeing a visual idea come to life on-screen. And as marketers, we know that video continues to be an effective way to not just tell a story, but to create real ROI for a brand. […]
What your developer isn’t telling you.
By David Shreffler, Director of Development Website and app development is the culmination of literally thousands of coding decisions made over the course of a project. The number of details hidden “under the hood” of a web or app project is staggering. As a marketing director, you probably don’t understand all of those details but […]
An inside look: Rotary Wheel Service integrated campaign.
By Amanda Walla, Graphic Designer Rotary has long been known as the company for reliable, durable vehicle lifts, but in early 2018, the company found itself in a new market: wheel service equipment. It was selling (and marketing) a completely new line of equipment, including tire changers, wheel balancers and alignment systems. Although this new […]
Think “brand awareness” tactics are dead? Think again.
By Heather Akerberg, Marketing & Media Strategist The reality for marketers and advertisers today is that budgets are tight. And while our budgets are getting smaller, the expectations for results continue to grow. With this quest for better and better ROI, we’ve seen clients over the years shift dollars away from tactics focused solely on brand awareness. We get […]
3% Conference: Paying it forward.
By Leanne Prewitt, Creative Director The 3% Conference wrapped up last week in Chicago, and by all accounts, it was as powerful and empowering as ever. Its presence in my news feed got me thinking about my 3% Conference experience a few years back. I had been the creative director at Ervin & Smith for […]
How to customize your PR measurement.
PR continues to tie results to outdated vanity metrics like advertising value equivalents (AVEs) and inflated impressions, but there’s a better way. Measure the ROI of your PR efforts by creating a proprietary reporting system that measures what’s important to the bottom line. Customizing your reporting takes some upfront thinking and planning, but it will […]
4 tips for a successful video shoot.
The concept is approved, the dates are booked, and you’re ready to head to the shoot. There is a lot of work that goes into a video shoot before cameras start rolling to ensure the shoot and the final videos turn out well. Our team recently headed to Kansas City for several days where we […]
If you’re only using Google Analytics to track website user data, you’re doing it wrong.
Do you remember the first time you successfully set up a Google Analytics profile and installed the UA tracking code on a website? I do. It was exciting to see the visitor data start to trickle in; I felt like I joined a special group of digital marketers who have insight into where website users […]
Managing paid search campaigns to reach business objectives.
Whether you’re in financial services, SaaS or hospitality, chances are you want to increase revenue. And, this will happen by getting more people to exchange money with you for goods or services. But, what happens before that exchange of money? A customer makes a deposit into an investment account or a prospect requests a demo […]
A modern approach to press releases.
It sounds nice; you write a news release, distribute it on the wire, kick up your feet, and wait. But the reporter calls never flood in. The fact is, that’s not how PR works anymore (if it ever really worked like that). Distributing a news release via a wire was standard practice a few years ago. However, […]