Think “brand awareness” tactics are dead? Think again.
By Heather Akerberg, Marketing & Media Strategist The reality for marketers and advertisers today is that budgets are tight. And while our budgets are getting smaller, the expectations for results continue to grow. With this quest for better and better ROI, we’ve seen clients over the years shift dollars away from tactics focused solely on brand awareness. We get […]
3% Conference: Paying it forward.
By Leanne Prewitt, Creative Director The 3% Conference wrapped up last week in Chicago, and by all accounts, it was as powerful and empowering as ever. Its presence in my news feed got me thinking about my 3% Conference experience a few years back. I had been the creative director at Ervin & Smith for […]
How to customize your PR measurement.
PR continues to tie results to outdated vanity metrics like advertising value equivalents (AVEs) and inflated impressions, but there’s a better way. Measure the ROI of your PR efforts by creating a proprietary reporting system that measures what’s important to the bottom line. Customizing your reporting takes some upfront thinking and planning, but it will […]
4 tips for a successful video shoot.
The concept is approved, the dates are booked, and you’re ready to head to the shoot. There is a lot of work that goes into a video shoot before cameras start rolling to ensure the shoot and the final videos turn out well. Our team recently headed to Kansas City for several days where we […]
If you’re only using Google Analytics to track website user data, you’re doing it wrong.
Do you remember the first time you successfully set up a Google Analytics profile and installed the UA tracking code on a website? I do. It was exciting to see the visitor data start to trickle in; I felt like I joined a special group of digital marketers who have insight into where website users […]
Managing paid search campaigns to reach business objectives.
Whether you’re in financial services, SaaS or hospitality, chances are you want to increase revenue. And, this will happen by getting more people to exchange money with you for goods or services. But, what happens before that exchange of money? A customer makes a deposit into an investment account or a prospect requests a demo […]
A modern approach to press releases.
It sounds nice; you write a news release, distribute it on the wire, kick up your feet, and wait. But the reporter calls never flood in. The fact is, that’s not how PR works anymore (if it ever really worked like that). Distributing a news release via a wire was standard practice a few years ago. However, […]
The benefits of video marketing (and the pitfalls).
As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video marketing do for my business?” And what traps do you need to avoid? Here are […]
3 truths of website redesign.
It seems that no matter how proactive, interactive or innovative your overall marketing is, a website redesign project will need to happen at some point in your company’s marketing life. As a veteran team of web redesigners (strategists, developers, designers and interactive project managers), we all agree that these projects are tough. They take work. […]
Post-launch strategies to ensure the success of your website.
If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! But now that it’s live, do you find yourself asking, “what now?” Websites are the hub of the customer experience online and while having a new or refreshed website is crucial to connecting with […]