B2B lead generation: Why it’s hard and what the future holds.
As marketers, we simply can’t put enough focus on lead generation. While there are always other objectives to measure—traffic, engagement, clicks—the one that is closest to the bottom line is leads. Lead generation is at once the primary function of the B2B marketer, as well as one of the largest points of contention between marketing […]
7 reasons your public relations strategy isn’t working.
We PR professionals are a persistent bunch – failed pitches, reporters ignoring us, fans not engaging with our content – no problem. We know we can’t win them all. However, if you find yourself striking out a little too often, it might be time to evaluate your game plan. Here are seven things that may […]
Great websites start with strategy.
If you’re embarking on a website redesign or developing a completely new site, a website strategy should be at the top of your list. Essentially, a website strategy makes sure that your website supports your business goals. To get there, you need to think about how you’re going to drive people to the site, engage them […]
What marketing leaders need to know about SEO.
Did you know that your developers are making decisions every day that have an impact on your business? Most executives understand the importance of website optimization, but they don’t always realize the responsibility they are putting in the hands of their developers. For most companies, the problem isn’t that the developer is making missteps. The […]