The benefits of video marketing (and the pitfalls).
As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video marketing do for my business?” And what traps do you need to avoid? Here are […]
Post-launch strategies to ensure the success of your website.
If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! But now that it’s live, do you find yourself asking, “what now?” Websites are the hub of the customer experience online and while having a new or refreshed website is crucial to connecting with […]
3 truths of website redesign.
It seems that no matter how proactive, interactive or innovative your overall marketing is, a website redesign project will need to happen at some point in your company’s marketing life. As a veteran team of web redesigners (strategists, developers, designers and interactive project managers), we all agree that these projects are tough. They take work. […]
Why modern marketing requires a marketing automation solution.
One of the most common reasons an inbound marketing or digital marketing program fails is the ineffective use of marketing technology. (The other is the lack of strategy.) The selection, implementation and on-going use of a marketing automation tool is critical to your program’s success online. The platform you choose will ultimately impact the way you […]
How to make your lead generation strategy more meaningful for your sales team.
With the buying process and customer journey changing so quickly, brands are continuing to explore new channels and creative strategies that will help teams meet their lead generation goals. As marketers, we work really hard to plan, write, design, publish and advertise content to ensure we’re filling the funnel with qualified leads. But a challenge […]
B2B lead generation: Why it’s hard and what the future holds.
As marketers, we simply can’t put enough focus on lead generation. While there are always other objectives to measure—traffic, engagement, clicks—the one that is closest to the bottom line is leads. Lead generation is at once the primary function of the B2B marketer, as well as one of the largest points of contention between marketing […]
7 reasons your public relations strategy isn’t working.
We PR professionals are a persistent bunch – failed pitches, reporters ignoring us, fans not engaging with our content – no problem. We know we can’t win them all. However, if you find yourself striking out a little too often, it might be time to evaluate your game plan. Here are seven things that may […]
Great websites start with strategy.
If you’re embarking on a website redesign or developing a completely new site, a website strategy should be at the top of your list. Essentially, a website strategy makes sure that your website supports your business goals. To get there, you need to think about how you’re going to drive people to the site, engage them […]
What marketing leaders need to know about SEO.
Did you know that your developers are making decisions every day that have an impact on your business? Most executives understand the importance of website optimization, but they don’t always realize the responsibility they are putting in the hands of their developers. For most companies, the problem isn’t that the developer is making missteps. The […]