How to use AI in marketing (without fearing it will replace you).
Since the highly publicized release of ChatGPT in November 2022, it seems everyone has something to say about AI. You might be wondering — is this another article trying to convince you that AI is the future of civilization? Or, conversely, a think piece on how AI will ruin all creative work and careers? Thankfully, this is neither.
We’re done with traditional marketing planning. Here’s why.
On the other side of a pandemic that rocked every industry, the idea of planning ahead has become a bit of a joke. “What even is time?” we ask, rhetorically — and for good reason.
Media targeting: finding a niche and maximizing its potential.
Digital media is one of the fastest and most cost-effective ways to reach customers, grow awareness and generate leads. And it starts by prioritizing the audience at the very beginning.
Our philosophy on branding (and why a brand platform is essential).
Not all brands are created—or experienced—equally. Building a brand that’s in alignment with your business goals, engaging to your customers and authentic to your company culture is an in-depth process that takes time and intelligence.
EVP: Why your brand matters to your employees.
Many companies spend a lot of time thinking about how their brand can appeal to their customers. But that’s only half the story you should be telling.
Top takeaways on rebranding a legacy.
We were given the opportunity to rebrand one of the most trusted voices in agribusiness: Scoular. Read more to hear how this brand project came to life.
Why WordPress?
It’s hard to believe, but there was a time when every change to a website had to be made by a developer—they were called “webmasters” for a reason. There was no WordPress, no Blogger, not even Facebook. As the web evolved and businesses wanted direct access to updating their own websites, a field of commercial […]
Why July is the perfect time to recap and regroup.
July, where have you gone? We’re in the thick of summer and officially halfway through the 2019 calendar year, which means now is a great time to follow up with your personal and professional resolutions. Before we jump into a full revamp, first thing’s first—let’s take a moment to celebrate your midyear accomplishments. You may […]
The step-by-step guide to creative thinking.
If you haven’t said this yourself, then you’ve probably heard someone else say it: “I wish I was creative.” Sounds familiar, doesn’t it? The good news is, that statement isn’t true—but there’s probably a reason why it feels relatable. For one, when we think of “creativity” we usually picture things that are colorful and highly […]
Video in 2019: Four things to think about.
It’s pretty safe to say that Ervin & Smith loves video. As creatives, we enjoy the satisfaction that comes from seeing a visual idea come to life on-screen. And as marketers, we know that video continues to be an effective way to not just tell a story, but to create real ROI for a brand. […]