Creating brands that matter – Midlands Business Journal.

Creating brands that matter is something we do here at E&S. So the Midlands Business Journal recently approached Creative Director Leanne Prewitt for her insights about branding and all that comes with it, from the physical assets to the intangible emotions. Leanne has led award-winning branding work, most recently for Vis Major and K&Co.

“Branding is what draws you to one product, restaurant or brand over another. Great branding can cause an irrational attachment to a product, meaning there’s no data, fact or performance indicator that makes one brand better than another – you just feel better about it.”

Leanne added, “Some business owners consider branding a ‘soft’ need that can seem less important than other hard business costs, but if you don’t invest in a great brand experience to draw people to your company and give them a positive experience while they’re with you, you won’t have any customers left to sell to.”

You can read the full article in the September 28 edition of the Midlands Business Journal.

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.