By Leanne Prewitt
There are moments in business that make me pause and reflect. Today is one of those moments. I’m thrilled to share that Ervin & Smith has officially become a Certified B Corporation!
For those familiar with B Corp, you know it’s not a badge you buy; it’s something you earn. It’s a rigorous third-party validation of how a company balances profit with purpose. But more than that, it’s a commitment. To doing business differently. To leading with integrity. To putting people first.
Why did we pursue this? Because we believe marketing should make an impact. We work with companies that shape industries and communities, and we know our influence extends beyond campaign metrics. I say it to our team all the time: The work that we do is important, but not as important as HOW we do it.
The certification process wasn’t exactly what we expected. We had set it as a ten-year goal (as in 2034!), assuming it would be a major undertaking. But as we worked through it, we were pleasantly surprised to find that, aside from a few technical documentations, we were already operating within B Corp score minimums! It reinforced what we’ve always believed: Doing the right thing as a business isn’t just aspirational, it’s achievable.
And while we’re proud of this milestone, B Corp isn’t a destination — it’s a mindset of continuous improvement. We’ll keep raising the bar because that’s what our employees, clients and future iterations of this company deserve.
For our team, I hope this certification affirms what we’ve always strived to prove: that Ervin & Smith is a different kind of company. A place where people can do meaningful work with people they respect. A place where talent is valued, ideas are heard and culture isn’t just wishful thinking — it’s a daily practice.
For our clients, it’s a signal of the kind of partner we are. If you’ve worked with us, you know we don’t just check boxes. We challenge. We push. We ask the tough questions because we’re invested in your success. And now, you can also be confident that the values we bring to our client relationships are the same ones we uphold internally: accountability, transparency and a commitment to long-term impact.
To those who’ve been part of our journey — our team, our clients and our friends — thank you. Your trust and partnership have helped shape Ervin & Smith into the company it is today. And to those looking for a partner who believes business should be done the right way, we’d love to talk.
Let’s keep building something better together.