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Picture of a break room with tables and games which looks like fun. It's all empty with no employees or people using the room.

Gen Z isn’t lazy. They’re just not buying what you’re selling.

Many companies spend a lot of time thinking about how their brand can appeal to their customers. But that’s only half the story you should ...
May 21, 2025
Pinnacle awards lined up on a shelf.

Celebrating our wins at the 2025 Pinnacle Awards.

We love the work we do. But every now and then, we also get the opportunity to get dressed up and be recognized by our ...
May 1, 2025

How to select the right positioning strategy for your organization. 

Every business reaches a moment when it needs to answer a deceptively simple question: Who are we, and where are we going?  That’s the essence ...
April 30, 2025
Certified B Corp.

More than a milestone: what B Corp means for Ervin & Smith. 

There are moments in business that make me pause and reflect. Today is one of those moments. I’m thrilled to share that Ervin ...
March 31, 2025

The hard truth about making a workplace “great”.

The hard truth about making a workplace “great”. By Leanne Prewitt.   Creating a great place to work is one of the hardest things leaders ...
March 17, 2025
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