New year, new start? Setting up Q1 for long-term success.
As 2025 kicks off, business leaders and marketers face both opportunities and uncertainties. The first 100 days — the span of Q1 — are pivotal ...
November 13, 2024
Top takeaways from Brand New Conference 2024.
All photography in this blog is by Sofia Negron for Brand New Conference. As marketing-obsessed creatives and strategists, we love seeking out new ideas to ...
November 5, 2024
A year of ownership: what we’ve learned (so far).
We recently celebrated our 40th anniversary by toasting to yesterday, today and tomorrow.
October 22, 2024
The secret to campaigns that work? Finding the truth.
If you’ve spent time with anyone from Ervin & Smith, you’ve probably heard us talk about “seeking the truth.” This philosophy is at the core ...
October 17, 2024
Our no-panic guide to media during the election.
Election season can feel like advertising during the Super Bowl. If the Super Bowl lasted for months. This year, the standard fourth-quarter sales push overlaps ...
