We went to VidCon 2024! Here are 5 takeaways.
Ever been to VidCon? We hadn’t before this July. But with social video ad spending set to surpass TV ad spending by 2025, we knew it was the right time to deepen our knowledge of current trends in content creation. A small team of E&Sers went to Anaheim, CA to hear the latest about online […]
Run on EOS? Your marketing agency should, too.
We love EOS® (aka the Entrepreneurial Operating System®). It might sound odd to say we love a business management system, but it’s true.
Brandformance 101: Our approach to a smarter marketing mix.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ads just to see what happens.”
How to use AI in marketing (without fearing it will replace you).
Since the highly publicized release of ChatGPT in November 2022, it seems everyone has something to say about AI. You might be wondering — is this another article trying to convince you that AI is the future of civilization? Or, conversely, a think piece on how AI will ruin all creative work and careers? Thankfully, this is neither.
We’re done with traditional marketing planning. Here’s why.
On the other side of a pandemic that rocked every industry, the idea of planning ahead has become a bit of a joke. “What even is time?” we ask, rhetorically — and for good reason.
Media targeting: finding a niche and maximizing its potential.
Digital media is one of the fastest and most cost-effective ways to reach customers, grow awareness and generate leads. And it starts by prioritizing the audience at the very beginning.
Our philosophy on branding (and why a brand platform is essential).
Not all brands are created—or experienced—equally. Building a brand that’s in alignment with your business goals, engaging to your customers and authentic to your company culture is an in-depth process that takes time and intelligence.
EVP: Why your brand matters to your employees.
Many companies spend a lot of time thinking about how their brand can appeal to their customers. But that’s only half the story you should be telling.
Top takeaways on rebranding a legacy.
We were given the opportunity to rebrand one of the most trusted voices in agribusiness: Scoular. Read more to hear how this brand project came to life.
Why WordPress?
It’s hard to believe, but there was a time when every change to a website had to be made by a developer—they were called “webmasters” for a reason. There was no WordPress, no Blogger, not even Facebook. As the web evolved and businesses wanted direct access to updating their own websites, a field of commercial […]