We are excited to announce that Ervin & Smith is being honored as a 2014 MarCom Award recipient for outstanding creative achievement.
The MarCom Awards are an international competition administered annually by the Association of Marketing and Communication Professionals (AMCP) and has grown to one of the largest awards programs of its kind. This year there were over 6,500 entries from across the globe. Winners were selected by a group of industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The agency received a Platinum and two Gold Awards in the Strategic Communications and Web-based Media categories for the following work done on behalf of our client, TD Ameritrade:
- Instant Gratification Microsite
A microsite for the “Instant Gratification” campaign took the competition’s highest honor, the Platinum Award. The Ervin & Smith creative team was challenged to make a quarterly offering fresh and exciting in order to entice clients to deposit assets into a TD Ameritrade account. The team blended an enticing offer with an interactive and engaging user experience.
- Snowball Effect Microsite
A second microsite for TD Ameritrade won a Gold Award. During the 2013 holiday season, TD Ameritrade made a donation on behalf of their clients to one of six charities of their choosing. The corresponding “Snowball Effect” online experience transported clients to a winter wonderland where they could select their charity – and start an avalanche of goodwill.
- Don’t End Up in the Wrong Retirement Campaign
The team was also honored with MarCom’s Gold Award for the “Don’t End Up in the Wrong Retirement” integrated campaign that encouraged TD Ameritrade clients and prospects to roll over old 401(k)s to an IRA. Through a compelling photo series and website, emails, direct mail, online advertising and posters, the Ervin & Smith creative team painted a lighthearted look at the unintended consequences if individuals do not take control of their own plans.