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Simplified brand management for more impactful and agile marketing.

The ask.

Agemark is a family-owned senior living provider with 30+ communities in six states. They wanted a partner who could simplify their complex marketing operations and deliver leads with a more efficient ROI.

The truth.

Senior living is a highly competitive market. Despite long-term success using traditional media, Agemark had reached a plateau. While it was clear Agemark needed to add digital media to their marketing mix, a one-and-done approach wouldn’t solve for their ever-changing community needs.

The solution.

To create cohesion, we first reviewed and refined the voice and visuals for all seven Agemark brands across 20+ locations. Then, we built an impactful, intuitive and iterative digital system that:

  • Factored in what competitors were doing

  • Created opportunities to stand out

  • Connected with multiple audiences across the funnel

  • Could be implemented across all communities and still honor community-specific requests

  • Created consistency without leading to creative fatigue


This system made it easy for Agemark to refresh existing brands, quickly launch in new markets and grow community interest without returning to square one.

A map of a U.S. that shows Agemark's various locations in California, Iowan, Maryland, Nebraska, North Dakota and Washington.

The impact.

Since beginning our partnership in 2019, we’ve maintained a cost-effective, always-on media system and helped Agemark connect with new prospects in meaningful ways while keeping ad spend low:

  • Increased paid search leads by 647%

  • Decreased cost per paid search lead by 33%

  • Increased social media leads by 321%

  • Decreased social cost per lead by 90%

Applying an integrated system to launch a new Agemark brand.

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“Whether we’re launching a new brand or managing 20+ always-on media campaigns, E&S makes everything easy. They’re true marketing partners — creative, responsive and experienced.”

Ashley Gloystein-Klatt
VP of Marketing & Communications at Agemark

Growing interest in an existing Agemark brand.

An arrangement of CountryHouse digital ads that show how we evolve design as the brand grows.

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.