biBERK by Berkshire Hathaway Logo

Exponential revenue growth fueled by customer data analysis.

The ask.

biBERK, a small business insurance startup from Berkshire Hathaway and six-year agency partner, was seeking consistent, profitable growth using digital marketing.

The truth.

The market for online insurance was divided between other new, online players and well-established household names. Looking at the landscape, we determined the only way to grow as quickly and efficiently as possible was through smart targeting mixed with relevant messaging.

The solution.

At the beginning of our partnership, we knew that better data and customer insights would be key to finding the right pockets for growth. So, we immediately implemented advanced Google Analytics. We also collaborated with biBERK’s actuarial team to identify which users were converting, and from where, so we could evaluate the real ROI of their marketing spend. With baseline ROI data in place, we turned our attention to growth. Through a combination of hyper-focused, best-in-class search strategies (including a full account restructure, dayparting and smart budgeting), we put biBERK on the path to success.

Lifetime growth in Google Ads.

A graph shows two steadily climbing lines illustrating the large lifetime growth in Google ads from 2014 to 2023.

Regular monitoring and optimization is key to any direct response effort. The real-time internal dashboards we developed helped us with monthly trend assessments, long-term goal-setting and detailed action plans.

With all the pieces of our strategy in place, we saw an immediate jump in lead growth. In the years since, we’ve turned our focus to increasing lead quantity and quality. We and our partners at Google have continued to support biBERK’s campaigns with new approaches, including target CPA, keyword parity, RSAs and value-based bidding strategies.

“E&S quickly figured out how to reach our customers more effectively and bring our vision to life. Their expertise laid the groundwork for substantial revenue growth.”

Rakesh Gupta
President at biBERK

The impact.

Through ongoing collaboration with biBERK and our multidisciplinary partners, we’ve continued to drive results and revenue with year-over-year growth. As we continue to maximize the efficiency of digital direct response, we’ll keep integrating product, marketing and media teams to ensure that we’re able to make the most of every dollar.

Our credentials.

Google Premier Partner logo
Bing Partner logo

We have a direct relationship with our media partners at Google, Meta, Bing and other ad platforms. Together, we determine the best ways to capture opportunities through the algorithm and adjust creative as campaigns and technology evolve.

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.