Repositioning to achieve new heights.
Diamond Hill is an independent asset management firm with a long history of success. But with a bold new vision from leadership, they needed strategic updates to their brand from the inside out. We started with competitor research and a series of alignment workshops. Once we understood their unique point of view, we updated the brand platform from top to bottom. That strategic foundation set the tone for a completely refreshed brand identity including a new logo, tagline, website, icon system, and custom photography that aligned with their goals.
HOW WE HELPED
Brand planning, positioning and strategy
Brand launch campaign
Web design and development