brand & activation
Bold identity inspired by a visionary new era of leadership.
The ask.
Diamond Hill is an independent asset management firm with a long history of success. Following a recent change in leadership and a planned expansion of their offerings, they realized their sales and marketing presence no longer told the whole story of where they were headed as a company. They came to us with this challenge: how could they extend their existing brand identity to shift perceptions and reach new markets?
The truth.
As we researched to understand how their business was evolving, we uncovered a much deeper, more fundamental need for their business. The bold, industry-shifting vision they were building pushed far beyond their previous positioning and reputation. It was time for a new Diamond Hill. Together, we re-configured their strategic brand foundation — and set the tone for a completely refreshed brand identity that could foster a brighter, more competitive future.
The solution.
With input and buy-in from influential employees, we created customer and employer brands that are modern, sophisticated and inspired.
Our branding solutions were comprehensive, including:
Logo
Tagline
Brand narrative
Employer value proposition
Photoshoot direction
Icon system
Collateral
Presentation template
Website
The impact.
Diamond Hill was able to transform their presence online, in sales meetings and within the walls of their company. With a brand that accurately reflects what they stand for and where they’re going, they can attract new clients, launch new funds and build on their history of success in exciting new ways.
Bringing the brand into every sales conversation.
Brand photoshoot with real employees and environments.
