Diamond Hill logo
brand & activation

Bold identity inspired by a visionary new era of leadership.

The ask.

Diamond Hill is an independent asset management firm with a long history of success. Following a recent change in leadership and a planned expansion of their offerings, they realized their sales and marketing presence no longer told the whole story of where they were headed as a company. They came to us with this challenge: how could they extend their existing brand identity to shift perceptions and reach new markets?

The truth.

As we researched to understand how their business was evolving, we uncovered a much deeper, more fundamental need for their business. The bold, industry-shifting vision they were building pushed far beyond their previous positioning and reputation. It was time for a new Diamond Hill. Together, we re-configured their strategic brand foundation — and set the tone for a completely refreshed brand identity that could foster a brighter, more competitive future.

The solution.

With input and buy-in from influential employees, we created customer and employer brands that are modern, sophisticated and inspired.

Before and after logo reveal for Diamond Hill. Before features the name next to stack of diamonds. After is a simplified mark with the name and new tagline, "Invested in the long run."

Our branding solutions were comprehensive, including:

  • Logo

  • Tagline

  • Brand narrative

  • Employer value proposition

  • Photoshoot direction

  • Icon system

  • Collateral

  • Presentation template

  • Website

The impact.

Diamond Hill was able to transform their presence online, in sales meetings and within the walls of their company. With a brand that accurately reflects what they stand for and where they’re going, they can attract new clients, launch new funds and build on their history of success in exciting new ways.

A folder cover, business card, stationary and podcast image showcase the versatile brand we developed for Diamond Hill.
A suite of icons we created feature objects like an eye glass, star, graph, flower and more enclosed in Diamond Hill's signature diamond.

Bringing the brand into every sales conversation.

A grid of Diamond Hill folder covers, branded report papers and graphs on a green background illustrate the breadth of creative we made.

Brand photoshoot with real employees and environments.

A grid of five photographs show Diamond Hill employees in different work settings.

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.