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A call to Earn Your Shield.

Doane University


Our partners came to us for help launching a new chapter in their 140-year history: a name change from Doane College to Doane University. They needed a campaign that would celebrate their new positioning and show traditional and adult learners that an elite education was within reach.


Brand awareness and engagement

Brand identity

Brand launch campaign

Brand messaging

Brand planning

Branded swag


Logo design

Market and consumer research

Messaging strategy

Out of home


Web design

Earn your shield

We have a proud tradition of non-traditional students. Our auditoriums are used for plays, not classes. You don't have to be rich to get an enriching education.
Preview of Doane University website
Doane University admissions booklet 2016-2017
We give new meaning to the term "grand tour"