Quickly scaling a new DTC e-commerce brand.
PetFriendly
As a start-up that relies heavily on digital media to succeed, PetFriendly needed efficient new ways to scale their e-commerce business. We conducted our own audience research to identify key opportunities for growth. Then, we planned a multi-channel strategy using paid search, YouTube, Facebook, Instagram, TikTok and Pinterest to reach millennial women who love and pamper their pets.
HOW WE HELPED
Brand awareness and engagement
Product launch strategy
Paid search
Influencer marketing
Lead generation
Social media campaigns
To activate our test-and-learn strategy, we started wtih a branded creative campaign.
Next, we added affinity building user-generated content.
We amplified everything with a homegrown network of influencers and our robust, multi-channel media strategy.
Results that speak (or bark) for themselves.
10
%
increase in active customers
$
0
M
secured in seed funding after 2nd year working with E&S
9:
1
ROAS
