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Quickly scaling a new DTC e-commerce brand.


As a start-up that relies heavily on digital media to succeed, PetFriendly needed efficient new ways to scale their e-commerce business. We conducted our own audience research to identify key opportunities for growth. Then, we planned a multi-channel strategy using paid search, YouTube, Facebook, Instagram, TikTok and Pinterest to reach millennial women who love and pamper their pets. 


Brand awareness and engagement

Product launch strategy

Paid search

Influencer marketing

Lead generation

Social media campaigns

To activate our test-and-learn strategy, we started wtih a branded creative campaign.

Petfriendly campaign

Next, we added affinity building user-generated content.

We amplified everything with a homegrown network of influencers and our robust, multi-channel media strategy.

Results that speak 
(or bark) for themselves.

10 %
increase in active customers
$ 0 M
secured in seed funding after 2nd year working with E&S
9: 1

Learn more about performance marketing and paid media at Ervin & Smith.