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A brand for driving innovation.


Before Roger revolutionized bulk freight trucking, it was just an idea for an app and digital platform that would streamline deal-making, dispatching, payment and more. To truly stand out as a game changer in the industry, they needed a brand that truckers could connect with and be proud of. We rode shotgun to give a unique name (and voice) to something that didn’t exist yet and created a brand as bold and multifaceted as the app itself.


Brand awareness and engagement

Product launch strategy

Logo design

Brand identity

Brand messaging

Website design and copy


Motion design

Communication strategy

Lead generation and nurturing

Social media campaigns

Public relations

Leave inefficiency

In the dust.

Key media placements include: