Brand & Activation
Agile identity development through product launch and beyond.
The ask.
Before Roger revolutionized bulk freight trucking, it was just an innovative startup idea with backing from five major ag players. Roger turned to E&S to bring the group together and create a name, face and voice as bold as their mission.
The truth.
It would take more than punchy marketing materials to stand out in the market. Roger needed an agile partner who could consult on strategic business decisions AND develop a brand system flexible enough to move at the speed of their next big idea.
The solution.
To establish a successful, long-term partnership, we began this project by becoming experts on Roger’s business and the ag freight industry. Once we had a deep understanding of the landscape, we created a brand system as multifaceted as the technology powering Roger. Over three years, we re-imagined, re-introduced and re-created the brand and marketing materials Roger needed to navigate business changes — ensuring they remained relevant to their multiple target audiences across the industry. Our consultative partnership included:
- Brand creation including naming, logo design, visual identity & messaging
- Website strategy, design & development
- Lead generation & nurturing through social media, paid ads & PR
- Product naming, messaging, strategy & visual identity
- Go-to-market strategy consultation
The impact.
From the first launch of the Roger brand to countless positioning shifts, we’ve managed to satisfy key decision-makers, pivot when new market opportunities arise and make a measurable impact:
-
More than 150,000 loads completed on the app in the first year
-
Adoption by over 500 carriers in the first year
-
Over 1 million impressions generated
From a singular focus to a branded product suite.
Earned media placements included:
