Agile identity development through product launch and beyond.
The ask.
Build a brand as bold as Roger, an ag-tech startup with a big idea to revolutionize bulk freight trucking.
The truth.
Startups move at the speed of the next big idea — a straightforward branding ask could change directions at a moment’s notice. We needed to be agile in our approach.
The solution.
We didn’t just give a unique name (and voice) to something that didn’t exist yet. We created a brand system as multifaceted as the technology powering Roger. By focusing on flexibility from the beginning of the project, we quickly evolved the Roger brand each time their vision grew or a new market opportunity arose.
The impact.
From the first launch of the Roger brand to countless positioning shifts, we’ve managed to satisfy key decision makers and make an impact:
More than 150,000 loads completed on the app in the first year
Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.
Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.