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A brand for driving innovation.



Before Roger revolutionized the bulk freight trucking industry, it was a digital platform idea without a real sense of identity. To truly stand out, Roger needed a brand that truckers could connect with and be proud of. We rode shotgun to give a unique name (and voice) to something that didn’t exist yet and created a brand as bold and multi-faceted as the app itself.


Brand awareness and engagement

Product launch strategy

Logo design

Brand identity

Brand messaging

Website design and copy


Motion design

Communication strategy

Lead generation and nurturing

Social media campaigns