Before Roger revolutionized bulk freight trucking, it was just an idea for an app and digital platform that would streamline deal-making, dispatching, payment and more. To truly stand out as a game changer in the industry, they needed a brand that truckers could connect with and be proud of. We rode shotgun to give a unique name (and voice) to something that didn’t exist yet and created a brand as bold and multifaceted as the app itself.