Brand & Activation
Agile identity development through product launch and beyond.
Build a brand as bold as Roger, an ag-tech startup with a big idea to revolutionize bulk freight trucking.
Startups move at the speed of the next big idea — a straightforward branding ask could change directions at a moment’s notice. We needed to be agile in our approach.
We didn’t just give a unique name (and voice) to something that didn’t exist yet. We created a brand system as multifaceted as the technology powering Roger. By focusing on flexibility from the beginning of the project, we quickly evolved the Roger brand each time their vision grew or a new market opportunity arose.
From the first launch of the Roger brand to countless positioning shifts, we’ve managed to satisfy key decision makers and make an impact:
More than 150,000 loads completed on the app in the first year
Adoption by over 500 carriers in the first year
Over 1 million impressions generated
From a singular focus to a branded product suite.
Earned media placements included: