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Scoular logo
branding

An established global brand transformed for a future of innovation.

The ask.

After 127 years in agribusiness, Scoular’s leadership was moving the company into a new era of innovation and unprecedented growth. They wanted a brand that would:

  • Differentiate and define their offering in the marketplace.
  • Be flexible enough to evolve with their business units.
  • Make current employees proud while attracting a younger, more diverse workforce.

The truth.

Scoular is a company built on entrepreneurial spirit and autonomy. We needed to unite global internal and external audiences around a singular vision that still felt authentic and empowering. We also needed to prepare our non-marketing counterparts for sweeping change by proving out the true value of brand cohesion.

The solution.

We knew employees would become our most influential brand ambassadors, so we invited a team of strategically chosen collaborators to participate in the branding process. Through a series of workshops, we uncovered common themes that inspired a new strategic brand platform, including updated positioning and value proposition.

For the first time in their history, Scoular had an all-encompassing story to tell that brought every business vertical together with a new logo, tagline and look and feel.

Our work culminated in a comprehensive refresh of existing materials. We designed and developed a new website (translated for international audiences) and established cohesive messaging and design for key touchpoints, including sales materials, employee engagement and the interiors of their new global headquarters.

The impact.

In the four years following the award-winning brand launch creative, Scoular experienced over $5 billion in business growth. We’ve continued to partner together, consulting on brand architecture and additional sub-brand development as the company expands and evolves.

Zoomed out view shows the grand feel of the wood slat pattern that spreads from the 2nd to the 3rd floor of the Scoular office.
Blue Scoular name plate on glass wall
A zoomed out photo shows the detailed story and photography of the Scoular History Wall we wrote and designed.
Scoular fitness room graphic installation
Elements from the Scoular logo are created using raised wood slats along the walls of the office.
Scoular lobby mobile
A zoomed out photo shows how the "Let's get growing" graphic looks behind numerous tables in the Scoular training room.
An wall-size image of a grain elevator overlayed with blue reads, "Possible grows here" near the doors of the Scoular employee entrance.
Frosted glass printed with the segments from the Scoular logo line the board room windows.
An environmental graphic installation outside the Scoular training room features 3-D elements from the logo.
Scoular showcase wall features a grand global map with "Defining what's possible since 1892" written on the fabric back-lit installation.
Wall installation outside the board room features a blue image of a field and the words, "let's get growing" framed by segments from the Scoular logo.
Three print covers show the range of the Scoular brand—from full color photography to a monotone look using just the logo segments, we've created a beautiful and engaging system.
In the center of the image sits the Scoular Brand guide. Four other copies surround it open to various pages in the brand guide showing the tagline, color palette, imagery guides and logo use.

Nine global sites to better communicate with diverse audiences.

Back to the work.

You need a strategy. We love a challenge. Let’s work together.

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Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.