After 127 years, Scoular has become a trusted voice in agribusiness. As their services and product offerings began to evolve, they needed a modern brand, rooted in their distinguished history, to bring them into the future. Through a strategic collaboration with key Scoular stakeholders, we developed thoughtful, authentic and colorful updates to the external and employer brand. A new logo, tagline, position and value prop were just a few ways we helped this refreshed brand get growing.