Strategy
Brand awareness meets industry-specific media.
The ask.
After new small business leads started to plateau, THREE Insurance approached us for a media campaign that would quickly increase conversions.
The truth.
The right targeting won’t increase leads if people don’t know your brand and think all insurance is the same. E&S recognized that THREE needed more than a one-off media campaign. They needed a robust marketing strategy that could help bridge gaps in business owners’ current understanding of insurance and increase their awareness of THREE.
The solution.
Educating business owners on THREE’s unique value proposition was key. Through a brand campaign complete with a one-minute manifesto video and quick-hit digital ads, we told THREE’s unique story in a way that connected with owners across their insurance buying journey. At the same time, we developed a direct response campaign using hyper-specific targeting to connect with owners in key industries. By serving them relatable, day-in-the-life content, we helped them see how their business could be at risk.
The impact.
By simultaneously running two multi-channel creative campaigns that worked different parts of the sales funnel, we helped THREE see an exponential increase in awareness, engagement and leads in a single quarter.
- 61% lift in CTR
- 47% increase in conversions
- 50% decrease in cost per lead
Creating a brand story across the digital landscape.
A campaign to resonate with niche audiences.
