Insights
Articles and practical tools for leaders who want results.
Featured article
Marketing strategy and growth
Five myths about AI search that are leading brands astray.
For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before ...
Downloadable resources.
Marketing expertise in your inbox.
Monthly strategies, tips and fresh ideas to reach your business goals.
- All articles
- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
- All articles
- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Media and performance marketing
Our no-panic guide to media during the election.
Election season can feel like advertising during the Super Bowl. If the Super Bowl lasted for months. This year, the standard fourth-quarter sales push overlaps ...
Company culture and thought leadership
How to create high-functioning agency/client relationships.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ...
Media and performance marketing
We went to VidCon 2024! Here are 5 takeaways.
Ever been to VidCon? We hadn’t before this July. But with social video ad spending set to surpass TV ad spending by 2025, we knew ...
Company culture and thought leadership
Run on EOS? Your marketing agency should, too.
We love EOS® (aka the Entrepreneurial Operating System®). It might sound odd to say we love a business management system, but it’s true.
Brand and creative thinking
EVP: Why your brand matters to your employees.
Many companies spend a lot of time thinking about how their brand can appeal to their customers. How should it look? What should it sound ...
Media and performance marketing
Brandformance 101: Our approach to a smarter marketing mix.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ...
Media and performance marketing
What we learned about AI at Google Marketing Live.
In May, a few E&S team members joined our client partners and other marketing professionals at Google Marketing Live. During our time in Mountain View, ...
Company culture and thought leadership
How CEOs can keep employee mental health a priority.
E&S CEO, Leanne Prewitt, shares her advice for creating a work culture that cares about mental health.