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Marketing strategy and growth
Five myths about AI search that are leading brands astray.
For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before ...
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- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Marketing strategy and growth
Marketing fundamentals in times of economic uncertainty.
When the economy seems a bit shaky, marketing and branding efforts are often the first budgets on the chopping block. And sure, reducing those expenses ...
Marketing strategy and growth
Three common business challenges – and when marketing can (and can’t) help.
When budgets are under scrutiny or a company’s forward trajectory seems uncertain, marketing efforts are a common target for skeptics. They may wonder, “What’s the ...
Company culture and thought leadership
Giving back together: Thankfulness Giving Challenge year two.
The holiday season is a time of reflection and deep gratitude – and since “Give a damn” is one of our core values, it’s also ...
Company culture and thought leadership
Fall 2024 all-hands: a balanced week of work & play.
As we settled in for the final quarter of the year, the entire E&S team reunited in Omaha for our Q4 all-hands gathering – one of ...
Marketing strategy and growth
New year, new start? Setting up Q1 for long-term success.
As 2025 kicks off, business leaders and marketers face both opportunities and uncertainties. The first 100 days — the span of Q1 — are pivotal ...
Brand and creative thinking
Top takeaways from Brand New Conference 2024.
All photography in this blog is by Sofia Negron for Brand New Conference. As marketing-obsessed creatives and strategists, we love seeking out new ideas to ...
Company culture and thought leadership
A year of ownership: what we’ve learned (so far).
We recently celebrated our 40th anniversary by toasting to yesterday, today and tomorrow.
Brand and creative thinking
The secret to campaigns that work? Finding the truth.
If you’ve spent time with anyone from Ervin & Smith, you’ve probably heard us talk about “seeking the truth.” This philosophy is at the core ...