Key takeaways from Google ThinkLeadGen 2023.
This October, we attended Google ThinkLeadGen 2023 in New York alongside clients and other best-in-class digital marketers. The digital landscape is evolving, and we as marketers need to evolve with it so conferences like these are great opportunities to stop, reflect and evaluate current strategies. Here are a few key takeaways that will help maximize […]
3 takeaways from Google Marketing Live 2023.
Our team had the opportunity to listen to industry-leading experts and gain valuable insights into new Google products. Read about our top 3 takeaways from our time at Google.
An inside look: Rotary Wheel Service integrated campaign.
By Amanda Walla, Graphic Designer Rotary has long been known as the company for reliable, durable vehicle lifts, but in early 2018, the company found itself in a new market: wheel service equipment. It was selling (and marketing) a completely new line of equipment, including tire changers, wheel balancers and alignment systems. Although this new […]
A modern approach to press releases.
It sounds nice; you write a news release, distribute it on the wire, kick up your feet, and wait. But the reporter calls never flood in. The fact is, that’s not how PR works anymore (if it ever really worked like that). Distributing a news release via a wire was standard practice a few years ago. However, […]
How to customize your PR measurement.
PR continues to tie results to outdated vanity metrics like advertising value equivalents (AVEs) and inflated impressions, but there’s a better way. Measure the ROI of your PR efforts by creating a proprietary reporting system that measures what’s important to the bottom line. Customizing your reporting takes some upfront thinking and planning, but it will […]
If you’re only using Google Analytics to track website user data, you’re doing it wrong.
Do you remember the first time you successfully set up a Google Analytics profile and installed the UA tracking code on a website? I do. It was exciting to see the visitor data start to trickle in; I felt like I joined a special group of digital marketers who have insight into where website users […]
Managing paid search campaigns to reach business objectives.
Whether you’re in financial services, SaaS or hospitality, chances are you want to increase revenue. And, this will happen by getting more people to exchange money with you for goods or services. But, what happens before that exchange of money? A customer makes a deposit into an investment account or a prospect requests a demo […]