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Marketing strategy and growth
Five myths about AI search that are leading brands astray.
For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before ...
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- All articles
- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Company culture and thought leadership
Best of Show & other wins at the Pinnacle Awards.
Let’s be real. We’re a little skeptical of most award shows. Many are political. And subjective. Often, the flashiest creative wins without any interest in ...
Marketing strategy and growth
How to use AI in marketing (without fearing it will replace you).
Since the highly publicized release of ChatGPT in November 2022, it seems everyone has something to say about AI. You might be wondering — is ...
Marketing strategy and growth
We’re done with traditional marketing planning. Here’s why.
On the other side of a pandemic that rocked every industry, the idea of planning ahead has become a bit of a joke. “What even ...
Marketing strategy and growth
Don’t let 2024’s volatility derail your business goals.
In today’s business landscape, volatility is the norm. From economic uncertainties to changing consumer preferences and a historic presidential election, corporations must be ready for ...
Company culture and thought leadership
The impact of giving a damn: How our employees donated $12,000+ this holiday season.
At Ervin & Smith, we care a lot about making an impact — in our community, our work and the lives of our clients and ...
Company culture and thought leadership
40 years of adaptation: Ervin & Smith transitions leadership.
This article was originally published for Midlands Business Journal and written by Tiffany Brazda. Starting as a small advertising agency by Doug Smith and Pat ...
Media and performance marketing
Key takeaways from Google ThinkLeadGen 2023.
This October, we attended Google ThinkLeadGen 2023 in New York alongside clients and other best-in-class digital marketers. The digital landscape is evolving, and we as ...
Brand and creative thinking
The transformative power of brand strategy & the future of your business.
Brand strategy is, in our opinion, one of the most critical business decisions you’ll ever make. Which isn’t surprising, since we’re a bunch of advertising ...