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What AI-mature agencies do differently.
Every few years, marketing gets a new “make or break” moment. Search. Social. Mobile. Now, it’s AI.
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- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Brand and creative thinking
Why smart brands still show up in person.
By Leanne Prewitt – President & Chief Executive Officer Last week, Ervin & Smith was the presenting sponsor for year two of the Hustle Conference ...
Marketing strategy and growth
Want board buy-in? Stop pitching tactics. Start selling growth.
Most CEOs have faced this dreaded moment before: you walk into a board meeting with a bold vision for growth. You know where you want ...
Media and performance marketing
Media buying is broken – and we’re all to blame.
We’ve been in a lot of new business meetings lately. And more than once, we’ve heard some version of a similar story
Brand and creative thinking
Inspiration round-up: Marketing that made us look this June.
We’re a curious bunch, so we’re always on the lookout for campaigns and pop culture moments we can learn from. Thankfully, ideas are everywhere these ...
Marketing strategy and growth
The recession is coming. What are we going to do about it?
If your revenue is down, if your market has shifted, if your customer is hesitating, then it’s time to stop pretending. Let’s build the business ...
Media and performance marketing
The truth about launching a full-funnel media campaign — from concept to optimization.
A strong media strategy is more than targeting and tactics. Successful media campaigns are the result of thoughtful collaboration, creative flexibility, operational rigor and early ...
Company culture and thought leadership
Summer 2025 all-hands: being together makes us better.
Last week, our entire team came together for our all-hands gathering — and for the second time this year, we were all in the same ...
Brand and creative thinking
Rethinking influence: how NIL marketing is redefining brand strategy.
The NIL (Name, Image, and Likeness) era continues to evolve and reshape how brands show up online and engage with their audiences. For marketers, it ...