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Marketing strategy and growth
Speed vs. strategy: Your marketing needs both.
Need results in 30 days — but real strategy takes six months? Here’s how to balance short-term wins with long-term growth in an AI-accelerated world.
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- Brand and creative thinking
- Company culture and thought leadership
- Marketing strategy and growth
- Media and performance marketing
Marketing strategy and growth
Three common business challenges – and when marketing can (and can’t) help.
When budgets are under scrutiny or a company’s forward trajectory seems uncertain, marketing efforts are a common target for skeptics. They may wonder, “What’s the ...
Company culture and thought leadership
Giving back together: Thankfulness Giving Challenge year two.
The holiday season is a time of reflection and deep gratitude – and since “Give a damn” is one of our core values, it’s also ...
Company culture and thought leadership
Fall 2024 all-hands: a balanced week of work & play.
As we settled in for the final quarter of the year, the entire E&S team reunited in Omaha for our Q4 all-hands gathering – one of ...
Marketing strategy and growth
New year, new start? Setting up Q1 for long-term success.
As 2025 kicks off, business leaders and marketers face both opportunities and uncertainties. The first 100 days — the span of Q1 — are pivotal ...
Brand and creative thinking
Top takeaways from Brand New Conference 2024.
All photography in this blog is by Sofia Negron for Brand New Conference. As marketing-obsessed creatives and strategists, we love seeking out new ideas to ...
Company culture and thought leadership
A year of ownership: what we’ve learned (so far).
We recently celebrated our 40th anniversary by toasting to yesterday, today and tomorrow.
Brand and creative thinking
The secret to campaigns that work? Finding the truth.
If you’ve spent time with anyone from Ervin & Smith, you’ve probably heard us talk about “seeking the truth.” This philosophy is at the core ...
Media and performance marketing
Our no-panic guide to media during the election.
Election season can feel like advertising during the Super Bowl. If the Super Bowl lasted for months. This year, the standard fourth-quarter sales push overlaps ...